Writing ought either to be the manufacture of stories for which there is a market demand – a business as safe and commendable as making soap or breakfast foods – or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardised values.

Willa Cather

https://en.wikipedia.org/wiki/Willa_Cather