Category Archives: Draft2Digital

EVERGREEN

I enjoy self-publishing & sending publishers rejection letters. They’re like, ‘Who is this guy?’ And I’m like, ‘the end of your industry.'”

Ryan Lilly: Write Like No One Is Reading

Image result for AUTHOR RYAN LILLY

Self-publishing is evergreen. Your book can always be in print via POD or available as an eBook. You can edit it, alter the cover or reissue it under a pen name.

The goal of many authors, to be accepted by a literary agent who touts your book around publishers has drawbacks you may not have thought of. A publisher can change your characters’ names, alter the plot and saddle it with a book cover design that’s ugly and irrelevant. Your newly published book has a shelf life of six weeks in a bookshop. If it doesn’t sell, it’s in the cut-price bin or remaindered, meaning it’s sent back to the publisher to be pulped.

https://www.theguardian.com/books/2002/mar/19/fiction.stephenmoss

If you self-publish, your earnings are higher than for comparable sales from a traditional publishing contract. I’m about to sign up to Amazon’s KDP Select programme, which offers 70% royalties + whatever I make from page reads as part of their Unlimited option. Even with their ordinary KDP authors are paid 35% of retail. Select means giving Amazon exclusivity for 90 days, meaning I can’t sell my books directly from my website, but I’m free to take a break from Select once the three-month period is over to go fully Indie—meaning I’d earn 100% of whatever sales I make.

Compare that to traditional publishing, which might pay an author $1-$2 for each book sold, those payments coming twice a year in arrears:

https://medium.com/@stevenspatz4/six-myths-and-one-fact-about-traditional-publishing-b3309f70fcb8

It’s odd how we admire musicians who release their records on their own labels, and we praise Indie filmmakers who get interesting projects financed and made, yet many people still look down their noses at writers who self-publish. It’s damned hard work to get everything together in a way that looks professional, as I can attest.

These days, it’s not the case that your publisher will do the bulk of the work in promoting their author clients—you’ll be expected to do all the things a self-publishing author does—establishing an online author platform, including blogging, running a website with a newsletter and posting on social media.

You don’t have a job for life with a book company. If your books don’t sell, you’ll be dropped. It’s better to be an unpublished writer, who might be the next big thing than to be shuffled aside as a failed author with a poor track record. Self-publishing is an attractive alternative. You can do so swiftly, not waiting up to two years before your book appears on a shelf. Most of the earnings are yours, not your publishers. If one book doesn’t sell well, there’s no stigma attached to you. Publish another one! You rule.

There have been some spectacular success stories for authors who started off self-publishing, such as Andy Weir, E.L. James, Adam Croft and James Oswald.

Image result for adam croft

There are drawbacks. It’s difficult to get physical copies of your masterpiece into bookshops, though the way that independent stores are reinventing themselves, including focusing on local writers, that situation is changing. Bear in mind, though, that should you manage to distribute your titles, it will be on a sales or return basis, with you paying shipping expenses. Another potential expense is paying for your book to be displayed prominently with the store. Few readers realise that the reason James Patterson novels are all over the shop, including at the till, is that his publisher has bought those spaces.

Your local library system will stock digital and POD versions of your work—a great way of getting your name known.

I’m not expecting miracles from self-publishing my Cornish Detective series with Amazon. I have six years of experience publishing on Smashwords and Draft2Digital, so I know how many authors are doing the same thing as me. Amazon does more to promote sales, but it’s still a steep learning curve.

What do you think of self-publishing?

Do you buy eBooks to read?

With your own books, is it traditional publishing only or the bottom drawer forever?

https://en.wikipedia.org/wiki/Guy_Kawasaki

Self-Promotion & Self-Publishing for Beginners

A revealing article penned by indie author Alastair Crombie describes how he attempted self-marketing as an unknown writer.

He concludes:

Unfortunately, I’ve not found any other methods that work reliably for newbies. I’m not sure there are any. The cold truth of the matter is that instant success belongs in the fiction we write and not in the facts we live.

“And the final lesson I learnt: living with disappointment. I know most authors recognize the feeling.”

This year, I’ve been navigating the self-promotion trail, which is something I wish I’d began six years ago, before writing my first Cornish Detective novel. If you’re new to writing, I earnestly recommend beginning a blog (with a newsletter) and posting regularly on social media. The trick is to get your name known and also to collect email addresses of subscribers who may, one day, buy your book.

Remember, whether you self-publish online or you publish traditionally through a book company, you’ll be expected to have an author platform, so best start now!

When I returned to creative writing in 2013, I knew it would take at least five years to get anywhere and so it has proved. It helps that I’m stoical (and bloody-minded!). I had some experience of publishing and being a writer from selling short stories and magazine articles in the 1970s and 1980s, realising that you were only as good as your last published piece—and that it needed lots of luck to get that into print.

I’m glad that one of the first writing guides I read was How Not To Write A Novel: Confessions of a Midlist Author by David Armstrong. Originally published in 2002, what he says about surviving as a non-bestselling author is even truer today. The hardships and ignominy are worse. There are affordable copies available on Amazon and eBay and Kindle:

https://www.amazon.com/How-Not-Write-Novel-Confessions-ebook/dp/B0077F5TXY

Armstrong confirms that it’s a long, hard slog to get anywhere as a writer. Wannabee authors might well be put off starting.

At present, I’m wrestling with the hydra of converting my books to other formats, those most commonly used by e-reading devices, which are PDF, MOBI and EPUB. This is to make my manuscript flowable, able to automatically fit different-sized screens. Previously, I’ve self-published on Amazon and via Smashwords, which rather spoilt me, for they have meatgrinder software which does the conversion for you.

I should have used Smashwords again, even though I’ve unpublished my 45 titles on their site, to promote them via Draft2Digital. Instead, out of some daft sense of behaving honourably, I attempted to do the job by using Calibre, checking what the converted story looked like with Adobe Digital Editions

The main problem has been that the formatting I’ve used sometimes gets removed by Calibre, resulting in unwanted spacing between sentences and paragraphs. Trying to establish my own house style, I’d used Celtic symbols as section breaks, like this:

Calibre didn’t like that at all, substituting a capital ‘O’ for the key I’d pressed to insert the Celtic Knot. Smashwords meatgrinder did the same thing. This meant I had to remove them all, which took several hours…as did adding them last week. Note to self: stop being a clever dick!

After cleaning the manuscript of extraneous design flourishes, I put it through Smashwords meatgrinder again, which gave me a clean-looking story, complete with an attached book cover. There are still problems with the MOBI conversion done by Smashwords, which is the format used by Amazon for their Kindles.

Smashwords and Amazon don’t play well together, each insisting that any manuscript submitted doesn’t mention their rival. I’d listed my 45 previously published titles at the end of the book, linking them to Amazon, which gave Smashwords an epileptic fit! Removing them improved the MOBI reformatting results, but Amazon’s own meatgrinder will probably do a better job.

Of course, if I had the money, I could pay someone to run a campaign promoting me and my books and to convert my books to other formats, placing advertising strategically, but I don’t, so I’m doing everything myself. Paying for services is no guarantee of success. I’ve read some horror stories of people investing their life savings to promote themselves as writers, selling very few books and facing penury.

I’m 80% towards completing what I planned with blogging, having an author website, designing book covers, reformatting my five crime novels and posting on social media. I’m going to put in a couple of weeks of 12-hour days, to ready things for launching the first two stories in mid-July.

Although it’s taken thousands of hours of work to get to this point, I’m truly not expecting anything much to happen. I’m not a celebrity who’s chosen to write a book (or have it written for them), so I’ve no free promotion that way.

I’m just a nobody trying to be a somebody.

What might help raise my profile, is to do interviews with the local press and radio stations, which I’m loath to do, but needs must when the devil drives. EMOJI Cornwall Libraries have a policy of buying books by Cornish authors and those set in the county, so I’ll make some sales that way (including eBooks) as well as introduce local readers to my name.

What problems have you faced in self-promoting and self-publishing?

What worked for you?

And, what was a waste of time and money?

If anyone needs advice on what I’ve written about in this post, please contact me (before my brain melts).

I might have made the mistakes, so you don’t have to.

http://www.leejungho.com/index.html

Barnes & Noble SOLD

Writing blogger Kristen Lamb recently posted a long article about the collapse and purchase of Barnes & Noble, which is worth a read if you’re confused about the current state of publishing and book selling.

https://authorkristenlamb.com/2019/06/barnes-noble-goliath-has-fallen/

Image result for blogger kirsten lamb

It’s worth reading the comments below the article from writers and B & N employees. One of them mentions James Daunt’s appalling attitude to his Waterstones employees’ wages, which is confirmed in this article:

https://www.thebookseller.com/news/we-can-t-afford-it-daunt-hits-back-real-living-wage-campaign-petition-hits-7900-979551#

To see him as a saviour riding in to rescue B & N and its staff, customers and the writers that create its product is laughable. He’s a wealthy man out to make money from what he can, one of the 1% who rule the world who favour the best-selling authors who make the most profit. We all know the phrase “It’s just business”—which is doublespeak for “I’ve behaved appallingly to get what I wanted and there’s nothing you can do about it”—book-selling and publishing are businesses…the most vulnerable will be oppressed. That includes authors.

A few random thoughts:

*I’ve always been surprised that Amazon didn’t swoop in to buy B & N, but perhaps they feared further anti-trust investigations.

Seeing as how they’re establishing a bricks and mortar presence, it’s possible they’ll buy some of the old B & N stores.

* Although many people who work in the book trade love books, be they book-sellers, editors, literary agents, book cover artists or publishers, this doesn’t necessarily translate into respect or recompense for the writers on whom the whole business depends. For any surveys that show there’s been an increase in readership, most of the public are indifferent to books and their creators. As an author, it sometimes feels like everyone is against you—even those who are supposed to be on your side.

Writers are the foundation stones of the book business. If we’re not treated properly the whole building will collapse. Imagine if a supermarket chain decided to only stock the 100 best-selling food products, not promoting anything new or unusual. They wouldn’t last long but might start to sell novelty items to bring more buyers in, maybe have a café, as B & N did. If you don’t believe in what you’re selling, why should anyone buy it? That holds true for the author, their agent, the publisher and then the book shop.

* At the moment, I’m at a crossroads with my writing career. After being with Smashwords for years, I recently transferred to Draft2Digital. I’m happy with their efficient operation, but feel like my Cornish Detective series might sell better on Amazon. Some authors have made millions from being on Amazon.

But, I resent their controlling ways. Effectively, they’re an intelligence agency gathering information on their traders and customers. This blog is available for whoever wants to read it, but I don’t know who’s got access to it. It doesn’t fill me confidence to know that Amazon is spying on me.

I’m loathe to go exclusive with them for my crime novels. As someone says in reply to Kristen Lamb’s article:

...some authors have figured out a sweet spot to milk a good living out of KDP Select. That’s fine, but having all their eggs in one basket could come back to bite them in a massive way if Amazon arbitrarily decides one day to change the payout structure.

I’ve had some experience of their forceful marketing tactics when they suggested I participate in bundling my titles with other low-selling writers’ eBooks, which would have yielded me about 10c profit for each sale! Books are like light bulbs or bars of soap to Amazon.

* Instead, I’ll be staying ‘wide’ for my book launch this summer. I believe in Ernst Schumacher’s Small Is Beautiful approach to economics and to living. I intend to market and publish at a manageable and personal level, going grassroots with my marketing, through local libraries, reading and writing groups, Cornish media, self-publishing my series via the D2D aggregator and also selling directly from my dedicated website.

Relying on faceless corporations and huge book store chains means I’d be giving away the tiny amount of power I have over my career. That’s not to say that I wouldn’t grab a publishing deal with one of the Big 5, as happened to James Oswald:

https://damienseaman.com/no1-book-promotion-trick/

https://damienseaman.com/self-published-author-makes-1m/

Image result for author james oswald

For now, though, I intend to self-publish in eBook format, not worrying about POD until it’s requested by readers.

Writing is a lonely task. Many of us yearn for the support and validation of signing with an agent, getting a traditional publishing contract or interacting with Amazon’s ‘experts’ to market our eBooks, but any of those can fail to provide what they’ve promised. Then what?

It would be lovely to see your novel on a book store shelf, but what if they don’t promote it all? What if the whole business fails? It happens, however big the company. Bosses stick their heads in the sand, pretending that all’s well. Even Jeff Bezos predicted that Amazon would fail one day:

https://www.businessinsider.com/jeff-bezos-says-amazon-will-fail-one-day-2018-11?r=US&IR=T

Going it alone, I’m sure I’ll make mistakes, but they’ll be my mistakes—easy to correct—not impossible to negotiate with an algorithm on Amazon or whoever chooses what to stock in the revamped B & N.

(Me, selling my crime novels)