How to hoax a book into being a bestseller

After the publication of Harper Lee’s Go Set A Watchmanwhich became an instant sales success, there’s now a backlash with some readers demanding their money back, on the basis that the novel was misrepresented as being something that it isn’t:

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Personally, I always though that there was too much marketing smoke being blown around, with barely a fire for literary warmth, when it came to Harper Lee’s first effort at a novel. It made me think of the old warning adage – ‘If a thing sounds too good to be true, it probably is.’ 

And as Charles Bukowski observed


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Whatever the literary worth of ‘Go Set A Watchman’, at least it exists. I found a story this morning, via my feed, about a best-selling book that didn’t exist at all – until it did!

It could be viewed as the ultimate elevator pitch, I suppose, for it roused the interest of enough readers to propel ‘I, Libertine’ onto the New York Times bestseller list.

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