How to hoax a book into being a bestseller

After the publication of Harper Lee’s Go Set A Watchmanwhich became an instant sales success, there’s now a backlash with some readers demanding their money back, on the basis that the novel was misrepresented as being something that it isn’t:

http://www.theguardian.com/books/2015/aug/04/us-bookshop-offering-refunds-for-go-set-a-watchman-harper-lee

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Personally, I always though that there was too much marketing smoke being blown around, with barely a fire for literary warmth, when it came to Harper Lee’s first effort at a novel. It made me think of the old warning adage – ‘If a thing sounds too good to be true, it probably is.’ 

And as Charles Bukowski observed

:

Image result for charles bukowski wherever the crowd goes


Whatever the literary worth of ‘Go Set A Watchman’, at least it exists. I found a story this morning, via my Quora.com feed, about a best-selling book that didn’t exist at all – until it did!


http://www.quora.com/What-is-the-biggest-media-hoax-in-history

It could be viewed as the ultimate elevator pitch, I suppose, for it roused the interest of enough readers to propel ‘I, Libertine’ onto the New York Times bestseller list.

Image result for i, libertine book

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